Past few years brought an impressive growth of e-commerce websites around the world. Consumers just love the convenience and the variety of online shopping. And just like in real life they want an enjoyable shopping experience, which starts with the look and feel of the online store. So what are ecommerce design trends this year?
Attractive website design has always played an important role in successful online sales and marketing. Displaying product in an appealing way, telling compelling story of the brand through cleverly combined design elements, a clear and intuitive path to checkout; it all increases perceived value of product and is crucial for setting the online store up for success.It is nice to know what the current and the upcoming trends are to stay ahead of the competition and adapt to the ever changing online marketplace.However, you definitely should not jump on any new trend that emerges. Unless you are a huge, globally known brand like Apple or Nike (in case you are: good for you!), you probably should focus on the functionality and providing enough information for users to make a decision they will feel good about.
In 2017, web design is mobile design. Few years ago, it was all about responsive design, and how to build a desktop website that can adapt to the smaller devices: smartphones and tablets. But with mobile web browsing overtaking desktop, and more and more people using their mobile devices to shop, the need for websites optimized for mobile browsing is bigger than ever. That is why many designers started to create websites with hand-held devices in mind, which means mobile first, desktop second. There is nothing unusual anymore in seeing the hamburger menu on a desktop site, or a layout with small margins that uses full width of the screen. Large, finger friendly buttons and icons and the checkout process optimized for one-finger shopping is what will be the foundation of ecommerce design trends in 2017.
Images sell products. Large, high quality photos showcase the product from many angles and with incredible details are the perfect way to engage your customers and get as close as you can to the brick and mortar shopping experience. This year we expect to see even more high resolution images, not only on the home and landing pages, but on the product pages as well. Images that show product in action, with the option to zoom in on the details are a proven conversion-booster for online stores. Also, more and more online retailers decide to give their customers 3D and 360° view of the products, which is an introduction to the VR technology that will completely transform online shopping in the future.
New trends in eCommerce web design are taking the “images sell” motto even further. So, what about moving image? Animations come in different shapes and styles, and can serve different purposes. From small animations like button spins, icon rotation and loading bars just to engage visitors, to larger scale, full-screen animations that can be used as a focal point of entire page, or to enhance user experience by working with scroll. If used in the right place at the right time, animations can help to boost conversions and be an effective sales tool. Just like the majority of the new ecommerce design trends, animations are all about creating meaningful connections and improving interaction between brands and their users.
Card-like layout is hardly a new thing in web design, but its popularity is going to get even stronger in 2017. There are many reasons why this type of layout is so suitable for online stores. It allows for organizing products and categories in a way that is user-friendly and simple-to-navigate. It’s easily made responsive and looks good on all screen sizes. Thanks to this layout you are able to organize a huge amount of content without hassle and in a way that will allow your visitors to get an immediate glance at what you are offering to them. Cards are one of the most flexible layout formats for creating rich content experiences. Today, people make purchasing decisions only after seeking out information about the product they are looking to buy, and cards can serve a large amount of information up well, regardless of device.
Authentic Photography and Bespoke Illustrations
The era of cookie-cutter websites is over. The best way to make a memorable impact on your customers is to be creative and original in your design.Today’s consumers are smarter and more tech-savvy than ever, which means they know a cheesy stock photo when they see one. Choosing to incorporate and authentic photography or custom illustrations shows that you really put time and care into your website,
Ecommerce design trends – Conclusion
The “latest and greatest” web design trends are often complete opposite of what makes sense in online retail. While the projects awarded for the best web design may be minimalistic with limited text and messaging, this is not a very good solution for an eCommerce website. Ultimately, the design for a successful online store should be about conversions, as much as about looking good. This can be achieved by finding balance between latest trends and usability.