Every day, billions of people search answers to their questions, products or services online. Majority of them won’t go past the first page of results. Can they reach you through organic searches?
SMDesign Los Angeles SEO services are based on years of research and experience. We work not only on ranking you higher, but also on driving the kind of traffic that will convert to paying customers. We don’t just go after the “latest and greatest” trends, but combine on-site optimization with off-site tactics, creating strategy that is effective and provides long-lasting results that will withstand algorithm updates.
SEO is an Essential Part of a Good Marketing Strategy
At SMDesign Studio we do not consider SEO to be a technical task only. It is a big part of strategy designed to support a consistent, seamless, multi-channel brand experience for the consumer. In order to achieve the best results we have adopted a holistic approach: we combine marketing tools that complement one another to ensure that the strategy integrates perfectly with your business.
Our Search Engine Optimization Process
To make sure your website will position well in search engine results and will be able to support your Online Marketing efforts in the future, we need to develop an integrated Search Engine Optimization strategy that will include several key points:
If SEO is building a house, technical SEO is about building a solid foundation. We take care of all the important technical aspects of your website: speed, site architecture, whether it can be crawled and indexed by search engines, and all the other little details that are on the list of over 200 ranking factors for Google, Bing and others.
Keyword research is the base of our SEO process. Taking your prospects and your business goals into consideration, we build keyword lists and prioritize keywords based on number of searches, commercial intent and your products. We optimize landing pages in a way that benefits you as much as possible in terms of traffic and sales.
There is no magic formula that will just launch you past your competitors and straight to the number one ranking. Every industry has specific needs and requirements. To outrank the competition you need to know what is it that is working for them and do it better. Our SEO team will identify and analyze your top competitor’s internet marketing strategy, including their on-page optimization, backlinks, keywords, and social media presence and use the information to create a customized strategy specifically designed to outperform your competition across multiple channels.
Intentional and carefully planned structure means better crawling, better indexing of your content and better CTR, which also means better ranking in the long run. We aim to organize the URL structure according to the optimized site hierarchy, creating properly interlinked pages that can rank well for competitive long-tail terms. We also create and submit properly structured sitemaps that will help your website be crawled efficiently. This results in better visibility of your website in search results, which can over time help you cut costs on other ways of internet marketing, such as social media or PPC campaigns.
When we finish with keyword research, it is time to start optimizing the content of your website. This Includes tasks such as: reviewing meta titles and description tags and implementing them in a way that is optimal for positioning in SERPs (search engine result pages), implementing all the necessary meta tags, alt tags on images and other markup factors according to the best SEO practices, using the appropriate header tags. We also optimize the content on landing pages in a way that benefits you as much as possible in terms of traffic and sales.
Ecommerce SEO Experts
Whether you are running an established ecommerce company or a brand, without visitors you won’t get sales. And there is no better way to reach the potential customers, than to be where they are searching for your product or service.
Search Engine Optimization (SEO) is constantly evolving and it’s vital that businesses react to changes swiftly in order to maintain an effective online strategy. A correctly implemented SEO strategy can offer the highest return on investment of any marketing channel and we utilize every tool and opportunity to help convert an increased traffic flow into sales.
We start by reviewing your website from a technical perspective. We assess how easy it is for your website to be indexed by Google and pull out any technical issues, such as duplicate content (common with ecommerce websites) and fix those so that your site can be found, indexed and ranked appropriately.
When running an ecommerce website, your goal is not just to get more traffic, but to make more sales.That means that you need a highly targeted traffic, and more important, to get visitors that will convert to buyers. We optimize your website to rank for relevant the actual keywords that customers are using to search for specific products, as well as long tail keywords and keywords with a commercial intent that
Category Page Optimization
Category pages can improve the user experience on your website by grouping products into themes which make them easier to browse. Much like themed aisles in a physical store, categories are used to lead customers to the products they want to buy. They also have a strong SEO value, enabling you to rank for themed search terms as well as specific products.
Product Page Optimization
We’ll review the sales copy on your product pages, looking at keyword targeting and use of calls to action to improve search rankings and drive conversions. We’ll look at your use of tools such as schema markup and data highlighting to improve the way your products are understood and represented in the search results.
Local SEO is focused on providing results that are relevant to a searcher based on their current location. It has grown significantly over the last few years, especially since the rise of smartphone usage and internet connection being available while on the go. Local SEO is probably the best strategy you can use if your business operates locally and has a geographically defined target audience. We optimize your website to be found by the audience from a particular area and make sure you are represented on all relevant and trusted local directories, listings and reviews websites, so your local business can become leader in its region.
A well-written copy will certainly capture the attention of your visitors and inspire action. But will the potential customers be able to find you? In our Los Angeles SEO company writing a website copy is about helping content be found by searchers and providing the search engines with clarity on what content is about. This is achieved by including relevant keyphrases, discovered in the process of keyword research, in your copy. The art of SEO copywriting is in finding a way to write an effective content that will appeal to people and be optimized for search engines.
We don’t make websites.