Backed up by the good content strategy and SEO, search engine marketing, or SEM, is a great way to drive sales and build awareness of your brand. This is a very quick way of driving the desired audience to your website. With some systems, such as Google AdWords, you can generate targeted traffic within a few minutes of opening an account.
PPC, or Pay Per Click, is pretty simple: search engines like Google and Bing allow businesses and individuals to buy listings in their search results. These listings appear alongside, and increasingly above the organic search results. The search engine is then paid every time a user clicks on the sponsored listing. These ads can be a great, fast way to reach the target audience you’re looking to attract to your business. However, it also could be expensive, depending on your market and competition. The ROI on SEO vs PPC is usually much higher, however, PPC is a great add-on to an SEO campaign and a great way to test the market and their response before investing into search engine optimization. Pay-per-click campaigns are custom tailored to your needs. We will first assess which keywords are most relevant and cost-effective for your business. We will then create the perfect campaign for your business.
Search Engine Marketing Advantages:
- Pay per click is quicker than SEO: It can take months for a well-conducted SEO campaign to start bringing organic traffic to your site. PPC, on the other hand, can drive buyers to your landing pages within minutes. For companies in a hurry to find orders, that’s not a small benefit.
- PPC can be more efficient… if done properly: Numerous studies have shown that paid traffic tends to convert at a higher rate, since serious buyers tend to click on ads in higher percentages. That being said, PPC is still only as good as the profits that remain after costs have been factored in, which means it might not be the great deal it seems at first.
- Low budgets and lots of testing can take you far: Above all, PPC is an easy way for impulsive marketers to waste lots of money. We prefer to start small, test different keyword and ad combinations, and keep close wraps on the results. This way we are able to achieve tangible results and achieve the best ROI.
Google Shopping Feed
Drive more sales and put your products in front of millions of shoppers with Google Shopping by uploading your product data to Google Merchant Center. It is not an easy task though, Product Data Feed needs to be built and categorized according to Google Shopping guidelines and requirements. Whether you are fresh to Google Shopping and need a product feed from scratch or looking to further optimize your current feed, SMDesign Studio has the expertise to set up this powerful marketing tool to extend the visibility and reach of your products, increase sales and conversion rate and maximize ROI.
Result Oriented Ad Campaigns
Whether you choose us for SEO, PPC, or both, we will make sure that you get the proper reports to properly evaluate your results. We setup all our accounts with Google Analytics (shown below). Analytics will get you all the reports you need; from how many unique visitors came to your site, to what page the left from, to which converted to leads/customers and from which keywords. For our SEO clients, we also send out monthly reports which show progress and positioning.
We don’t make websites.