Search Engine Optimization

SEO 2017-06-12T12:30:09+00:00

Every day, millions of people use search engines to find products or services. The majority of them won’t go past the first page of results. Can they reach you through organic searches? We work not only on ranking you higher in search engines, but also on driving the kind of traffic that will convert to paying customers. We don’t just go after the “latest and greatest” trends, our SEO Los Angeles services are based on years of research and experience. By combining on-site optimization with off-site tactics we create strategy that is effective and provides long-lasting results that will withstand algorithm updates.

At SMDesign Studio we do not consider SEO to be a technical task only. It is a big part of internet marketing strategy designed to support a consistent, seamless, multi-channel brand experience for the consumer. In order to achieve the best results we have adopted a holistic marketing approach: we combine marketing tools that complement one another to ensure that the strategy integrates perfectly with your business.

On-page Optimization

Onsite factors have a great influence on your ratings. We will review your site for visibility, relevance and structure and focus on the key points we believe should be improved upon. Being a full-service web agency, with design, development and digital marketing specialists working under the same roof, we build our websites to be search engine-friendly from the start. SEO is completely integrated with our web development process, so you can be sure that your marketing strategy will have a strong foundation and will be supported by the strong and optimized site structure.

Keyword analysis

Keyword research is the base of our SEO strategy. Taking your prospects and your business goals into consideration, we build keyword lists and prioritize keywords based on number of searches, commercial intent and your products. We optimize landing pages in a way that benefits you as much as possible in terms of traffic and sales.

Site structure

During the whole design and development process we’ll continuously review and optimize your site structure. Intentional and carefully planned structure means better crawling, better indexing of your content and better CTR, which also means better ranking in the long run. Your URL structure will be organized according to the optimized site hierarchy, creating properly interlinked pages that can rank well for competitive long-tail terms. We will also create and submit properly structured sitemaps that will help search engines crawl your website efficiently. This will result in better visibility of your website in search results, which can over time help you cut costs on other ways of internet marketing, such as PPC campaigns.

Page structure

We will implement the proper html, meta, title tags, alt tags on images and other markup factors according to the best SEO practices. To make your pages stand out in search results and grab attention of your prospects we will implement the structured data which will ensure that search engines display a rich snippet of your page (with rating and price). We will also review your website copy and suggest edits that will improve readability and organic rankings.

SEO Copywriting

A well-written copy will certainly capture the attention of your visitors and inspire action. But will the potential customers be able to find you? SEO Copywriting is about helping content be found by searchers by providing the search engines with clarity on what content is about. This is achieved by including relevant keyphrases, discovered in the process of keyword research, in your copy. The art of SEO copywriting is in finding a way to write an effective content that will appeal to people and be optimized for search engines.

Local SEO

Local SEO is focused on providing results that are relevant to a searcher based on their current location. It has grown significantly over the last few years, especially since the rise of smartphone usage and internet connection being available while on the go. Local SEO is probably the best strategy you can use if your business operates locally and has a geographically defined target audience. We optimize your website to be found by the audience from a particular area and make sure you are represented on all relevant and trusted local directories, listings and reviews websites. By implementing the right local SEO strategy, your local business can become leader in its region.

Magento Design & Development
Web Design & Development
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