To stand out in today’s competitive marketplace you need your marketing strategy to be on a next level. That means a lot of work for your sales and marketing team. However, modern marketing methods are all about enabling your business to do more with less, and the first step is automating all the repetitive tasks. That is why marketing automation platforms have become essential resources for sales teams, service agents and marketers. Marketing automation is a suite of tools that allows companies to streamline, automate, and measure marketing tasks and workflows, in order to maximize efficiency of the sales activities that increase revenue.
The marketing automation platform that made the biggest break in recent years is SharpSpring.
What is SharpSpring?
SharpSpring is a feature-packed and affordable marketing automation platform built to drive leads, generate sales and optimize ROI. SharpSpring includes tools that automate lead nurturing, email campaigns, form building and also tools that identify anonymous website visitors, builds forms, lead scoring and many more great marketing, sales and CRM features. Put shortly it has everything you would expect from a full-featured marketing automation platform.
The biggest advantage of SharpSpring is its flexibility, and the ability to seamlessly integrate with an impressive number of third party software applications. SharpSpring is built to work with all of the major Content Management Systems, including WordPress, Magento, Drupal, Joomla and so on. This feature is crucial, especially for agencies.
However, even though the integration is seamless it is not as straightforward as you would hope. To connect your website to SharpSpring and start tracking visitors and their activity on your website, you need to add a tracking code snippet to every web page. If you do not have any coding knowledge, you would have to hire a developer to do that for you.
Team of developers in SMDesign Studio took on a task of creating extensions that will make life easy for people working in marketing and sales. Our goal was to create a piece of software that will simplify a seamless integration of SharpSpring with the two biggest CMS platforms, WordPress and Magento. In cooperation with SharpSpring we developed plugins for both Magento and WordPress that add SharpSpring tracking code to a website automatically:
No coding required
No dealing with APIs
No paid services or hiring developers
How to Integrate Magento with SharpSpring
Your Magento website contains a great amount of valuable customer information, such as names, emails, phones, abandoned shopping carts, wish lists, purchase history. By using this data you can create personal, data-driven messages and campaigns and turn one-time buyers into repeat customers. Integrating your Magento website with SharpSpring will allow you to share all the customer data between Magento and SharpSpring marketing automation platform with ease.
The SharpSpring API extension for Magento will do all the hard work of adding tracking codes to your web pages, so you don’t have to touch the code, or call a developer. Simply by setting up this extension in Magento Admin Panel you will get valuable insights in how visitors are engaging with your content, the devices they are using, products they are browsing, their orders, their activity on your website, and much more.
Based on data gathered from your website, SharpSpring uses reverse IP lookup to identify the companies visiting your site, and provides you contact info, including names, emails and phone numbers of the important people you would want to reach from a certain company. This plugin also uses Shopping Cart API to integrate the shopping cart data and abandon cart data with SharpSpring.
We don’t make websites.