AOBChem is one of the leading companies in research, manufacturing, development and sourcing a wide range of quality chemical compounds. Headquartered in Beijing, with the principle distribution hub in Los Angeles, California, the company boasts an extensive network of clients in the United States, Asia, Europe, and Australia. Quality of the product and services at competitive industry rates is what sets AOBChem apart, along with the ability to service the orders from milligrams to tons.
AOBChem felt their old website did not align with their company vision as a world-class manufacturer and a thought leader. The design was lacking in visual appeal and provided a poor user experience to the visitors. Company’s online corporate image was suffering due to the outdated website that did not accurately portray their professionalism and cutting edge industry expertise. AOBChem also needed an online store that would provide a convenient and secure ordering experience.
SMDesign successfully evaluated, recommended, and implemented a Magento 2 ecommerce solution. We have started with a custom design based on user friendly and easily navigable content structure.
One of the most complex features implemented was the highly specific search that allows customers to find chemicals and chemical compounds by name, molecular formula or CAS number.
AOBChem acquired its first online sale almost immediately upon launching the new ecommerce website and has experienced consistent online sales ever since. Clients of AOBChem are now free to place orders outside of office hours, which has led to greater customer satisfaction and more sales opportunities. In addition to this, AOBChem has seen a significant boost in organic ranking for highly relevant keywords.