FIRST BRIDGE

growing businesses

YEAR

2019

DELIVERABLES

Concept Development
UX/UI Design & Analysis
Brand Identity & Visual Design
Custom Icons
Development

PLATFORM

WordPress

INDUSTRY

Financial Services

Strategic advisors for growing businesses

First Bridge Financing provides financial analysis and strategic advisory services for growing businesses. Their field of work includes raising capital, evaluating investments, performing due diligence and supporting businesses during cycles of growth and profitability.

First Bridge Financing were seeking to update the design and structure of their website to improve the organization and presentation of the content provided so that visitors can quickly navigate to desired pages and to eliminate the confusion regarding the services and expertise.

FIRST BRIDGE WEBSITE

BRAND IDENTITY

The process of visual branding creation started with logo design. In a seemingly uncreative field, we came up with logo to represent First Bridge’s distinct position and unique strengths within the industry. The new website and brand identity we created serves as a platform to communicate the company’s ability to recognize valuable ideas, construct creative solutions and create bridges to lasting value.

WORDPRESS DESIGN

Design in line with the brand

SMDesign delivered a powerhouse website that provides the company with a strong web presence. The new site clearly communicates the benefits of the innovative financial services First Bridge Financing offer to their clients. The website is intuitive to navigate and friendly to mobile devices. The new site includes a user-friendly editor interface powered by WordPress giving the client easy access to the digital assets, making content management both streamlined and efficient.

CUSTOM DESIGN ICONS

Icons are a form of communication that adds to a brand’s visual language, so a custom icon set is more meaningful and memorable than a simple, generic one. We have create a set of clean, sharp and cohesive icons that convey First Bridge services.

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