iEquus

High quality, affordable automotive instruments.

BACKGROUND

Founded in 1967, Equus began as a manufacturer of private label instrumentation for a number of OEM and aftermarket brands. Using the expertise honed over years of meeting the most stringent of manufacturing standards, Equus then launched their own line of high quality, affordable automotive instruments. iEquus remains a key supplier to some of the largest names in the automotive world and holds a number of US patents governing market leading gauge design and manufacturing.

CHALLENGE

Equus approached SMDesign seeking a complete redesign of their eCommerce website. The website design also needed to be fully responsive, which would enable seamless browsing experience across all screen sizes and all devices.

SOLUTION

It’s always a challenge to develop an online shop in the automotive industry, especially when it comes to connecting product data. Magento 2 is a good choice with its layered navigation offering navigation by category and by series. We have also used the principles of responsive web design to create a mobile-friendly user experience.

OUTCOME

The site now makes it easier for visitors to locate information about Equus’ full lineup of automotive gauges and tachometers, and includes enhanced content as well as improved navigability. Providing an optimum user experience on all devices regardless of the size, has helped the company capture the huge amount of traffic coming from mobile devices.

SKILLS

Magento 2 Development
Custom Module Development
Third-Party Software Integration

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