MEDISPA
leading medical clinics
YEAR
2019
DELIVERABLES
Concept Development
UX/UI Design & Analysis
Art Direction & Visual Design
Creative Direction
Development
PLATFORM
Magento
INDUSTRY
Spa
The premier medical spa in Oslo
Beth´s Medispa is one of the Norway’s leading medical clinics specialized in cosmetic skin care, dermatology, injections and laser treatments. Beth’s Medispa offers a range of cosmetic medical treatments performed by the best specialists and professionals in the industry. They work with the prestige global skin care brands such as ZO Medical, Restylane, Juvederm, Teosyal, Botox, Nimue, Colorscience and Elixir.
Beth’s Medispa trusted us with the redesign of their medical spa website. The look and feel of the website didn’t reflect the uniquely luxurious in-clinic experience Beth’s is renowned for. We were very excited to embark on such a complex, but very rewarding project.
UX/UI DESIGN
Insightful Information architecture
The Beth’s team wanted to move the brand forward without disregarding its past, so we made sure to pay tribute to their values and history. We set on the design that is professional, functional and modern and represents both clinical excellence and beautiful aesthetic treatments. The design elements were based on the elegant aesthetic and the luxury service at Beth’s salons.
The website’s navigation is split into ‘treatments’ and ‘focus areas’ for those who know exactly what they’re looking for and those that are unsure. Every treatment page has extensive information about the treatment itself, and the list of specialists performing the treatment. With just a click clients can schedule the desired treatment with the specialist of their choice.
Special attention was devoted to the part of the website featuring exquisite team of doctors and skin specialists, and all the treatments they have training and expertise in. We implemented full profile staff photos, names, and positions. This make the website more personable when visitors can see who they will be interacting with, which consequently increases the conversion rate.
MAGENTO 2 DEVELOPMENT
Industry-specific features
Beth’s Medispa website is meant to be the primary touchpoint where the clinic and each potential client can interact. The incredible flexibility of Magento 2 platform allowed us to create a client experience that they won’t forget. The new website makes online scheduling simple, and helps the clients book appointments more efficiently than ever before.
The Beth’s team were already aware that a well-curated blog is a great way to establish themselves as a trusted resource for existing and potential clients. We helped by making the blog better organized, and more prominent, to facilitate future covering everything from informational posts about some of the lesser-known, more complex services they offer.
From website visitors to on-site clients
With an increasing tech-savvy consumer base, having a great medical spa website is a must, and that includes both impeccable design and features and functions that match requirements of the industry. The new Beth’s Medispa website design effectively engages and encourages visitors to take an intended course of action.
