Phosphagenics

BACKGROUND

Phosphagenics is a research-based biotechnology company that discovers and develops new ways to enhance the delivery, effectiveness, and/or tolerability of proven pharmaceutical, consumer and animal health products.

CHALLENGE

The previous logo was created in 2004 and has served the company for more than a decade. Now, with the advancements in developing this initiative, Phosphagenics needed a redesigned online presence which included the website and their brand identity.

SOLUTION

To meet the client’s request for a brand identity redesign we decided to build a modern, responsive site on WordPress that will educate visitors about multi-functional drug delivery technology. Clean design, unique animations, bold graphs and beautiful photography are just some of the features of this website. There are some fine touches throughout the whole site that make browsing on mobile an enjoyable experience, such as responsive navigation which is easy-to-use and responds quickly to touch. We also designed a new logo that represents the Company’s emphasis on partnership with other pharmaceutical companies to develop and launch novel therapeutics. The updated website provides users a more comprehensive view of the unique features of the Company’s TPM delivery technology, and lead development programs, through enhanced and up-to-date ‘Research’ and ‘Products’  sections.

OUTCOME

The new website and logo transition the company to a new era, highlighting their achievements and the priority areas for research and development for time to come, and showing their shareholders that they are committed to building a successful company and  making a positive change in the lives of patients.

SKILLS

WordPress Design
Branding & Identity
Information Architecture
Logo Design
Iconography

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