Tool Depot is the largest supplier of Milwaukee tools in the Midwest. They service a 250 miles radius around the Sioux City Area in Iowa, Nebraska, Minnesota and South Dakota, but also offer their items online and ship nationwide. They have over 36,000 sku-s between our 5 branches, from hardware and hand tools, to power tools.
- Website was outdated, which was damaging to the user experience, conversion and the brand reputation.
- The shoppers were having a hard time finding the products they want.
- Website was not optimized for mobile shopping.
The Tool Depot is the largest supplier of most popular brands of tools in the Midwest, but their outdated site didn’t look the part. Our main objective was designing and developing a modern responsive website, not only to build trust and credibility with the customers, but also to enable the company to embrace the full potential of the global eCommerce market.
The site was built on Magento 2 eCommerce platform, the optimal solution for large online stores that provides an improved performance and scalability, and makes the website future proof. The principles of UX design were applied to ease finding products and architect a streamlined checkout flow to improve shopping experience on ToolDepot website. User-centered website design simplifies the user journeys and increases conversion. The menu is simplified to allow for uncluttered layout, and main categories are displayed on the home page.
The next stage was the actual development, categorizing and inputting the thousands of products. Because of the volume of products in the store, it was imperative to fine-tune each tiny element to tie in with the next. Purchases could be of substantial size and the e-commerce feature needed to allow for this.
The new website allows customers to easily browse through our clients complete products range through a comprehensive navigation system which flows clearly from stage to stage eliminating confusion.